Apple vs Epic Games is a lawsuit filed by Epic in 2020, in which Epic claimed several of Apple’s policies were illegal, monopolistic, and anti-competitive.
A game launcher is a desktop app for downloading and launching games, but can also be used to enhance the wider game experience
Game retention is a metric that indicates how effectively your game engages players and gets them to return.
Google vs Epic Games is a lawsuit filed by Epic in 2020, in which Epic claimed Google used its power to maintain the Play Store's position as the number one Android app distributor and stifle rival app stores.
IDFA stands for Identifier for Advertisers and is a Mobile Ad ID that refers to the unique, anonymized identifier Apple assigns to each iOS device.
Micro transactions are virtual in-game purchases and can change how users play or how their character looks - whether that’s loot boxes, new skins, power-ups, or in-game currency.
Mobile game monetization is all about generating revenue from games - whether that’s from ads, in-app purchases, web shops, or a mix of them all.
ROAS, or return on ad spend, is a metric that tells you how much revenue your game’s ads are generating compared to how much you're spending on those ads.
